Ever watch outtakes of a favorite movie or enjoy seeing the blooper reel at a concert? There’s something magical about seeing real-life moments woven into epic pieces of performance and entertainment. That’s why behind the scenes (BTS) content is so popular — it’s a window into a brand or artist’s personal life that adds authenticity, relatability, and trust.
BTS content is also a powerful marketing tool. For example, brands can use it to promote a product launch by creating a BTS video that shows the hard work and inspiration that goes into making the finished product. This creates a sense of transparency and trust with consumers, and it can help build brand loyalty as well.
Small businesses can take advantage of the popularity of BTS videos by showcasing their own unique personalities and culture. This is particularly effective on platforms like TikTok, where viewers can easily digest the content in a short amount of time. For example, a company can showcase the one-of-a-kind individuals and quirky company traditions that make it stand out from its competitors.
A behind-the-scenes video can also be a great way to highlight the process of creating a piece of content or a product. For example, a company can feature a time-lapse of the set-up for a product shoot, or it can show how a staff member uses an app to streamline the production process. Ultimately, BTS video content is an effective marketing tool that doubles engagement, strengthens connection, and builds trust for a fraction of the cost of a full-scale shoot.