Although presidential elections get the lion’s share of attention, local decisions have just as profound an impact on people’s daily lives. From public safety and school funding to infrastructure and zoning regulations, the policies that are implemented at the city, town and county level affect millions of citizens nationwide. In fact, many of the largest policy movements in history started at the local level before growing into national movements. However, the voting population in local and state elections are often disproportionately small, resulting in votes that can sometimes come down to a single digit or even a coin toss!
Increasing voter turnout is key for the health and vibrancy of democracy. By ensuring that the voices of a broader cross section of voters are heard, the policies that are implemented will better reflect their needs and priorities. This is where nonprofits can make a difference with their well-established expertise in civic engagement and voter education.
Research shows that when citizens are more aware of their local election, they are more likely to engage in democratic processes. This includes registering to vote, participating in community forums and debates, and requesting absentee ballots when needed. It also means that they will be more able to discern between candidates’ political philosophy and platforms, and make informed choices at the polling booth.
Despite the importance of local elections, many citizens lack the resources or knowledge to participate in the electoral process. Some may not be able to attend a public forum or participate in an election due to work and family obligations, but it’s crucial to offer flexible voting options that allow them to vote when they can. Learn more about how to do this effectively in our Election Guide for Local Government Officials.