Behind the scenes
Whether it’s watching a renowned chef experiment with new recipes or listening to a musician fine-tune a melody, behind the scene (BTS) content entertains and educates. It also gives aspiring creators valuable insights into skill development and creative problem-solving.
But it’s the authenticity of BTS content that really makes an impact. By stripping away the squeaky-clean mask of traditional marketing, it builds trust and helps brands feel more human.
In the past, audiences were only privy to the finished product – no idea of the arduous work and endless iterations that went into creating it. Today, consumers are eager to know where their products and services come from and how they were made. This demand for transparency is fueling a growing trend in BTS content.
Luckily, BTS photos and video are one of the easiest ways to show your audience that you’re authentic and trustworthy. They satisfy your audience’s curiosity, encourage connection, and build brand loyalty for a fraction of the cost of a traditional shoot.
BTS content is a great way to introduce your team members, including their minor quirks and personality traits that make them unique. You can also use it to give a sneak peak of what’s to come on your next project – like a behind the scenes look at how you plan and prepare for a product launch or a music video shoot. Other popular BTS ideas include time-lapse shots of set up, blooper reels, and day-in-the-life snippets.